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There is a difference between optimizing a site for the search engines and optimizing a site correctly. Let’s face it, just about anyone can write keyword rich content, throw it up on a site, gather some backlinks and claim that they delivered everything for the campaign. However, without some sort of strategy in place, all the work from this SEO program is going to have minimal impact – if any at all.This is where it is important to evaluate each website on a case by case basis. One of the first steps to becoming a successful SEO company is to move away from the “cookie cutter” approach and customize each client’s SEO program in a way that will achieve the maximum benefits.