Local SEO Statistics (June 2020 https://seotribunal.com/)
1. Almost 50% of Google searches are local.
With 40 to 60 billion monthly searches on Google in the US alone and 91% of adult searchers doing it to find information, the search market offers an abundance of opportunities. What is fascinating though is that almost half of the searches (46%) are local Google searches with much higher potential for conversion.
2. 86% of people look up a business location on Google Maps.
Local search stats indicate that 86% of people tend to look up the location of a business on Google Maps before doing anything else. So, to get your enterprise out there, the most important thing you can do is claim your business page and let Google Almighty help your potential prospects find you more easily.
3. 80% of local searches result in conversions.
From “petrol pumps near me” to “where to buy dog food near me”, searching locally is used to meet a variety of needs. It follows then that one of the local search facts would be that 80% of these searches convert. In fact, if you think about it, when you search for something locally it is because you need something specific and most probably need it right away.
4. Only 44% of retailers have free Google My Business listing.
The good news is that Google My Business listing offers an excellent opportunity to drive higher traffic which is why it most definitely must become part of your local SEO. The bad news is that local SEO statistics indicate more than half of retailers have not registered on GMB despite the widely acknowledged power of Google not just over the general search behavior but as a useful tool for creating a successful SEO strategy.
5. Seven out of 10 people visit a store within 5 miles of their location after a local search.
With searching locally having skyrocketed in the past couple of years, in addition to offering convenience to shoppers, they also provide marketers with the opportunity to show their sales skills in person. Local search statistics show that 72% of people who conduct searches locally will most definitely visit the store located within a five-mile radius of their current location. So, roll up your sleeves, put on your “salesperson of the year” face, and be prepared to welcome and introduce customers to your products or services.
6. 61% of searches made on mobile result in contacting the businesses with mobile-friendly sites.
Just to be clear, customers like to conduct their due diligence about the product they are eyeing online before making a purchase. Local search trends indicate that 61% tend to research first and buy later, while a staggering 88% have the same trust in online reviews as in personal recommendations. Another reason to make your site mobile-friendly is that 18% of location-based searches end with a sale on the very same day the web search query was made.
7. Almost 70% of consumers leave a local business review.
An astonishing 95% of customers are in the habit of reading reviews before deciding to buy something. In general, products with star ratings between 4.0 and 4.7 are more likely to be purchased than the ones with 5.0 ratings. Strange, right? Well, local search stats further show 68% of customers take matters into their own hands when it comes to ratings and tend to leave reviews. So, with 97% of customers claiming reviews influence their purchase decision and knowing that displaying reviews boosts conversions by 270%, they not only improve search rankings but fuel the overall local SEO efforts.
8. 88% of local searches are performed on mobile phones.
The importance of local SEO for both mobile and desktop searches becomes more evident when you look at the actual numbers. And numbers point to an incredible 88% of smartphone users searching locally and another 84% of people searching for local products or services on their computers or tablets. So, if you haven’t done that already, start working on optimizing your site for mobile so you don’t miss on this unique opportunity.
9. Local small businesses are searched on mobile by 58% of people.
Local SEO trends show more than half of the people searching locally do so to locate small businesses. If you own a small business and have doubts about whether your local SEO strategy is leading you in the right direction, try to be prepared to address their needs and questions at the time they are doing the search. It won’t cost you a thing but is still a great way to grow your customer base