When you first publish a website, it is like putting up a billboard in the middle of the desert; no one knows it is there. Traffic generation, similar to building a highway to a physical destination, is essential for the success of a website. The following information will help you understand how blogging drives visitors to websites via inbound marketing.
Clean Code and SEO
Before you attempt to bring traffic to your website by blogging or any other means, consider web standards. Clean code that is properly indexed by search engines makes it possible for people to find you. Use HTML tags for keywords and descriptions, which will be read by “spiders” sent out by search engines.
Next, understanding a few basics about search engine optimization (SEO) is important. Generally speaking, search engine results listed below the “fold” of a web page (the point where you have to scroll down) will not generate nearly as much traffic as those higher in the rankings. In the past, using keywords and key phrases over and over again pushed you higher in the search results, driving traffic to your website. Each time a keyword was used, it received a “point.” The websites with the most points appeared in the coveted top search engine results. In 1995, the first “hackers” discovered this optimization trick before anyone really knew was SEO was. It wasn’t long before search engines caught on, however, and changed the formulas used to determine page rank.
Google, the most widely used search engine, uses complex algorithms to produce and control search results. As a search engine, it is Google’s job to index web pages and display relevant search results, not a bunch of junk ads. Repetitive and incoherent use of keywords can set off Google’s spam alarm. Warning: If you get the smack-down from Google, you may never show up in search results again.
Trying to figure out Google’s latest algorithms to drive you to the top of search engine results is futile. The best way to drive genuine traffic and build a loyal group of readers is to frequently add interesting, unique content . . . otherwise known as blogging.
WordPress and Blogs
WordPress, powerful open-source web software used for blogging, has a user-friendly dashboard that lets you add, edit, and publish web pages and posts. You do not need any programming knowledge to use WordPress, but you may need help with installation and configuration. Thousands of free plug-ins allow you to easily customize and add functionality to your WordPress website.
Once you have a blog set up, it’s time to write quality content. For optimum cataloging by search engines, blog posts should be at least two-hundred words, if not four-hundred or more. Write with keywords in mind, but remember to write for a human as well.