There is a reason that there is so much emphasis these days on internet marketing, and it’s because it works. Having a quality website is essential, of course, but that alone really isn’t going to cut it anymore. Once you’ve gotten a well-designed and user-friendly website (and if you haven’t by now, you’re behind) you need to start implementing internet marketing strategies. Here are two places you need to start — and why you should consider outsourcing.
Search Engine Optimization
Search engine optimization (commonly referred to as SEO) is an important place to start. Optimizing your website for search engines is essential because it will help your website rank more highly in search engine results, and the higher you rank, the better. More than 75% of search engine users don’t bother scrolling past the first pages of results, so one of the benefits of SEO is that your website will be more visible. The more visible your website is, the more likely potential clients will click. Fifty-eight percent of people have used the internet to find out more about a service or a product. Make sure they find you.
Pay Per Click
Pay per click advertising — better known in the internet marketing world as PPC — is another important strategy that you should be implementing. There are a couple of different pricing methods for PPC, but it essentially places a banner ad at the top of the search engine results page, which is right where people want to click. Usually, businesses bid on certain keywords that their target market is going to be searching for.
Why You Should Outsource
There are a couple of main reasons to outsource PPC campaign management and SEO. Search engine optimization strategies and PPC both take time and know-how — which small business owners typically don’t have to waste. PPC and SEO services for small businesses can just take care of all of it for you so you can focus on your core business, which is probably more important than creating fresh original content or figuring out how PPC works. Companies like these typically handle other internet marketing strategies like social media marketing as well, which are worth looking into.
Do you have any questions about the benefits of SEO or PPC or why you should outsource it? Feel free to ask us in the comments section.