Search engine optimization strategies are something that almost necessarily need to be ever-changing since they must align with the current best practices. SEO is an evolving business, but since it also requires constant attention and maintenance it’s really easy to slip into repetitive habits, which can do damage to your overall campaign. It’s important to take a step back every now and then and reevaluate what you’re doing to make sure you’re getting all of the benefits of SEO.
1. Change Up Your Content.
One of the most popular search engine optimization strategies is content marketing, but if your content is old, stale, and repetitive no one is going to want to engage with it. The majority of marketers — 92% of them — say that content creation is either “very” or “somewhat” effective when it comes to search engine optimization, and there are some 27 million pieces of content shared online every single day. Make sure yours is one of them by introducing new types of media.
2. Get a Second Set of Eyes on Your Website.
Since website work is super technical, it can be easy to sort of set it and forget it — meaning that after the initial design and build, you leave it be. If your SEO campaign isn’t doing great, it might be time to revisit your website and have someone who knows what they’re doing look at it for you. Find website consulting services and ask them to give your site a good once over to see if there are any technical or design flaws that ought to be corrected.
3. Focus on Local.
Most SEOs focus on changing their strategies according to Panda and Penguin algorithm updates, but it’s more important than ever to pay attention to Pigeon and your local SEO. Local SEO is essential these days — local mobile as spending is slated to top $18 billion this year. Make sure that you take the time to go through your listings and make sure that your NAP (name, address, and phone number) are all consistent across the board.
Do you have any ideas for giving a tired old SEO campaign a boost? Feel free to share your thoughts with us in the comments section below.