Since the internet changed the game of marketing, search engine optimization has been at the forefront of businesses’ advertising efforts, and for good reason. Almost all online experiences — 93% of them — start with a search engine, and you want those users to find your business. It’s not a question of if you should implement SEO strategies or not, it’s how you’re going to start doing SEO. Here are a some ways that social media and mobile both figure in SEO practices.
Link-building has long been one of the tenets of SEO, but not many small business owners realize that social media can play a role here. Generally the focus has been on onsite and offsite link-building — as well as guest blogging — but you can certainly use a social media presence to start building those links as well.
2. Consistent Content
There are a number of benefits of social media marketing. Obviously the reach can be astronomical — 70% of people who use social media in North America are connected with at least one local business. But SEO is all about creating a wide and consistent online presence. Social media is just another way to build it. Make sure that your message stays on point and that your social media accounts stay true to your brand.
3. Boost Local SEO
Mobile figures big in the effectiveness of local SEO. We already know mobile is a huge component of online marketing — there are an average of 645 million local pages views in the U.S. each week, and local mobile ad spending is expected to see a huge boom in the next year — from $800 million to $18 billion by 2016. If you haven’t already, make sure that your SEO services set up your website so that it’s mobile friendly.
Do you use social media or mobile marketing as part of your search engine optimization strategies? Feel free to share with us in the comments section below.