From the decorations to the best guest booking software, you have set up every detail of your bed and breakfast. You’ve already designed your BandB website, so now it is time to market your service. Social media is a great tool for your BandB, RV park, and general tourism promotion, as many leisure customers will be browsing online to find a place to stay. Follow these tips to make your social marketing as effective as possible.
- Promote your website. Your business’ site is the hub of your consumer traffic. They will learn about your BandB and make their reservations there, so make sure that you are linking back to your website in all of your social profiles.
- Take quality photos. Bed and breakfasts have a sweet charm to them, so make sure to promote that through professional images. With lower quality images, your business will be drowned out by more aesthetically pleasing profiles.
- Encourage customer reviews. Anywhere from 80% to 90% of customers check online reviews before making a purchase, so make sure they are able to read testimonials from your former customers. They can write reviews right on your Facebook page or on Google.
- Create a custom hashtag. Social interaction should not stop once your customers confirm their reservation. Create a custom hashtag for your bed and breakfast and encourage your guests to use it when posting photos of their stay. This is a great way to attract new customers to your website. Before you select the hashtag, make sure it is not already being used.
- Purchase sponsored ad space. Sponsored ads are a great way to inexpensively reach thousands of people. Look into placing sponsored ads that link to your bed and breakfast website on Instagram and Facebook. Be sure to choose the best possible photo and web copy to encourage people to click the ad.
Drawing tourists to hotels, bed and breakfasts, campgrounds, RV parks, and other destinations is all about standing out on social media feeds. Be sure to invest time in this part of your marketing, as more travel research is now happening online.
MorePro Marketing is here to set up a stunning website and effective marketing strategy to bring your business more reservations. Call us today to see how we can help you.