There are two different methods of optimizing a website for success in the search engines – on site and off site optimization. While both methods are different, they both have benefits when it comes to the optimization of your site. Finding a good balance between on site and off site methods is important since both of them work hand in hand to improve your search engine rankings.
On-Site Search Engine Optimization
Many SEO experts believe that on-page search engine optimization is the best way to go for websites that are relatively new and do not have much popularity. Some on-page SEO tactics include keyword research and analysis, utilization of title and META tags, and proper keyword density on your landing pages.
Content writing and optimization is another good on-page SEO strategy for new sites. This strategy has proven itself effective in increasing search engine rankings for newly-launched websites. One good tip in using content to optimize web sites is targeting them towards readers and not search engines. Useful and informative content makes it easier, not only for readers to locate a certain website, but search engine crawlers as well. Early detection by spiders and other search engine crawlers will bode well for a site’s rankings.
Off-Site Search Engine Optimization
Off-page SEO, as mentioned earlier, focuses on a site’s relationship with other sites. Simply put, off-page SEO is all about link building. An incoming link is to the same as a popularity vote. The more links a site has, the more popular it becomes. There is no denying how vital linking is. The amount of inbound links, or links directed to a website, is one of the major ways that Google sorts their search engine results.
Off-page SEO, or link building, can be achieved in a variety of ways. Article submission involves posting articles with embedded links to websites that host article posting services. Registering a website with the top Internet directories also generates incoming links.
The advent of social media sites have paved the way for another linking strategy — social media bookmarking. Social media sites have provided webmasters with venues where they can interact with other webmasters and post or exchange links.
Which is Better?
So which is better, on-site or off-site optimization? The answer is “It depends, but either way, both methods should be used together.” On-page SEO is usually helps new sites gain an initial presence in the search engines. As a website gets older, the situation reverses; off-page SEO will reap better rankings for a website. Needless to say however, a good balance between both won’t hurt.
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