Update:  A study was released this week that everyone, who is considering using PPC (Adwords), should read as it lays out a case why PPC ads are important even if the click don’t lead to automatic sales.

Think Attribution

http://goo.gl/5fleuy

About 80 percent of screen real estate above the fold is dedicated to ads, including shopping results from numerous competitors. Let’s face it – this is not an easy space to play in for any ecommerce advertiser. Multiple sellers often sell the same thing, frequently at different prices. PPC is almost a must in order to appear above the fold.

 

The Difference Between SEO and PPC - Design Marketing Firm Phoenix AZ