Whether you’re asking a small business or SEO consultants, they will tell you that SEO matters. And here’s what you should expect from SEO in 2016:
- Mobile Marketing Reigns Supreme
While over 90% of all online experiences start with a search on popularized search engines such as Google and Bing, half of these experiences are had via mobile devices — specifically with local searches. And according to eMarketer, 2015 is the year where local mobile searches will reach their tipping point; by 2016, they will surpass desktop searches. And the numbers check out — by 2016, mobile marketing is projected to grow from $800 million to $18 billion.
What does this mean, exactly? It means that your SEO services and website design should be optimized for mobile and smart devices. If not, you’re going to be missing out.
- Voice Search
From Google to Siri, smartphones are now utilizing voice search for businesses, products, and services. For example, it isn’t uncommon to hear, “Siri, find me the best pizza place in town,” or “Ok Google: find me pizza.” And because of this, it’s important to really focus on local searches as part of your search engine optimization strategies, and again, focus on mobile optimization. For example, make your apps and businesses search friendly, so when your keywords are searched, your app comes up as an option.
As always, content is one of the best ways to improve your SEO and branding strategies all at once. Good content that utilizes SEO strategies don’t just help to optimize your site and bring it more traffic, but it will keep your users and customers paying attention and actually engaged to the content at hand. According to 92% of internet marketing experts and SEO consultants, good content is a very effective internet marketing strategy and that won’t be changing anytime soon. As long as there are real people using your products and services, real content will reign supreme.