Preparing PPC Campaigns for the Holidays
If you have not started already; NOW is the time to prepare your PPC Campaigns for the Holiday Shopping Period.
More and more people are turning to the internet to doing their Holiday shopping. Need more incentive, last year during the Holiday season consumers spent $24.4 billion online according to comScore. So you need to get your PPC Campaigns ready and loaded to take advantage of the increase in internet shopping for the Holiday Period.
Your campaigns should already be up, but if not you need to get them up soon.
You should start by making sure your Holiday PPC Campaigns contain all the holiday keywords appropriate for your products and don’t forget to make sure your ads are relevant and contain as much information as possible on your specials. With all the completion for the holiday shoppers you will need to be creative with your Ad content to draw attention to your Ads. You may want to make smaller Ad Groups where you can be sure to include Products in the Ads and any special prices you may have on those items. Also, remember that offering Free Shipping and including that in the Ad is advisable if possible.
Another must do, is make sure that in December as pace really increases to monitor you Campaigns more closely. The increase competition will mean that you may have to adjust your bids more often to keep your Ads in positions to get noticed. Also, don’t forget to have multiple Ads to allow you to do Ad testing and to continue to make tweaks to the Ads to draw more visitors.
Good Luck and Happy Holidays.