The benefits of strategic linking to SEO are still alive and kicking. Though it’s not the only thing needed to make high rankings, in my experience it is the most effective way to gain authority. It’s amazing how much authority goes to a site with good quality links that point to it.
Similar Content Is the Key
It’s important not to just take any link you can lasso in. The key is to get links from sites that have similar and supporting content. For example, a good reciprocal link for a food site, would be another site that is food related. The higher the page rank on their home page, the better for you.
You’ll also want to take advantage of your title and description. It’s important to do your research for terms that you want to show up for. When you find one you see as most appropriate, make sure you don’t already rank for it. Your goal is to rank high for a term you don’t already rank for. Your description should also be optimized and supportive towards your title.
If you want to take it a step further, find out what page you will be listed on on their site, and cater your title and description to the main theme of their site and page topic.