Press releases optimized for the Search Engines can be one of the biggest returns on investment when it comes to your online marketing. Not only are they great sources for backlinks to your site, but SEO Press Releases are also a great way to gain your company exposure in your industry.
Press Releases, when written properly, will rank on the first page of Google and Yahoo! News results – for a time. It is what happens afterwards, however, that makes them so valuable. Once your press release has lost its time-restrictive relevance, it will fail to show up in the News Section of your favorite search engine. The links that are embedded in the body of the release, however, will still continue to pass value, long after the release has lost its relevance.
How Search Engines Handle Press Releases
First let’s take a look at how the search engines view press releases. On the day that your release is distributed, depending on the service used, your release will instantly be visible through as many as 1,000 different news outlets. It doesn’t take long, however, for the search engines to realize all of these versions of the PR as duplicate and to begin trimming back on the number of PR Sources your release will be available from during any given search.
So if the search engines are easily removing duplicate versions of your PR from its indices, how are you supposed to gather significant amounts of backlinks from a single PR? The answer is simple. Write an enticing headline, back it up with factual body content, and let other sources (outside of your PR’s Network) find the release and re-post it .