In 2015, your business is essentially dead in the water without some type of digital marketing plan. Online shopping has supplanted in-store sales as the go-to option for most consumers, and your brand exposure online should be reflective of the terrific products and services that you offer.
Thankfully, there are affordable SEO companies that can drive more traffic to your website for just a small fee. These affordable SEO companies can deliver multiple services in one fell swoop and help you get more bang for your buck when it comes to investing in great digital marketing. Here are just three of the many ways that affordable SEO companies can increase your sales and expand your online presence:
- Increase visibility with SEO. SEO, or search engine optimization, is the practice of creating original content containing keywords relevant to your business and industry. By doing so, your organic ranking on popular search engines like Google will skyrocket, which dramatically increases your brand exposure online. About 93% of online experiences begin with a search engine, and you may be surprised at how lazy some consumers are when it comes to their searches. Approximately 75% of internet users never even scroll past the first page of search results, and ensuring that your website is near the top of these rankings will work wonders in driving hoards of new traffic to your site.
- Prospecting with email marketing. If SEO is the cornerstone of digital marketing in 2015, email marketing is certainly a close second-place. Search and email are still the top two internet activities around the world, and neither seem to be going anywhere anytime soon, making them necessary investments. Email marketing will allow you to expose your brand to new consumers through a simple email. Even if they don’t click on your link that time, you’re gaining valuable exposure for the next time they need your product or service.
- Professional website design. Once you get all of this great new traffic to your website, it’s time to convert these leads into sales. If your site is difficult to navigate or not compatible with smartphones, your SEO and email marketing will be for naught. About one-half of all local searches are performed on mobile devices, and consumers aren’t willing to switch over to their desktop computer just to get back on your site and make a purchase. You need to “strike while the iron is hot” and make it easy for mobile users to both find and use your site.
Affordable SEO companies continue to add to their services every single day, and there are tons of ways that a great SEO company can take your website to the next level. Find a small business SEO company to transform your website and expand your online presence in ways you never imagined.