|Effectively implementing search engine optimization strategies remains crucial to a successful online marketing campaign. It’s so important that marketers have rated SEO as the most important and effective lead generation strategy, with 34% of all marketers calling SEO “very effective.” While SEO has been important for a long time running, what constitutes “good” SEO has changed drastically in the last few years, to say nothing of the last few months.|
As always, Google remains the biggest player in the world of online marketing, owning from 65 to 70% of market share. In other words, when Google says it’s time for SEO marketing companies to change the methods they’re using to get clients placement in search engine results pages, marketers have to take notice.
Google Has Stated That Old SEO Services Are Dead
If Old Search Engine Optimization Services Are Out, What’s Left?
The statistics say that 92% of marketers say that content marketing is either “somewhat” or “very” effective in SEO. What the statistics don’t tell you is that only a very specific type of content marketing actually works to increase the efficacy of an SEO campaign. As LinkedIn highlights, SEO content that is written like public relations work, content meant to primarily fill a need for web surfers, is the only way to go as Google continues to get tough on SEO crime.
So, if you’re running one of those firms left shaking in their boots after Panda 4.0, take stock of what it is that has you scared. Running a solid SEO campaign for your clients should be as much about web users as it is about your client, if not more. If you take that approach, you’ll have nothing to worry about.