Google Shows more Links, Yahoo Opens it’s Pipes

The two biggest stories the past few weeks related to internet marketing and SEO are probably the new tools that Google and Yahoo both rolled out.

Google unveils more links

Within your Google Webmaster Tools account, you can now view/download a much larger scope of incoming links to your website.  In addition, you can view the links to specific pages on your site and generate an outgoing link report as well.  Here’s the official word from Vanessa Fox over at GWT:

You asked, and we listened: We’ve extended our support for querying links to your site to much beyond the link: operator you might have used in the past. Now you can use webmaster tools to view a much larger sample of links to pages on your site that we found on the web. Unlike the link: operator, this data is much more comprehensive and can be classified, filtered, and downloaded. All you need to do is verify site ownership to see this information. Read the full story

I’ve tested the new link reports out and it doesn’t give you too much information that you probably don’t already have.  In addition, Matt Cutts stated that the reports are by no means 100% of the data available and don’t reflect the true number of links pointing to your site.  He also stated that just because a link is showing up in the report, that it’s not an indicator that the link is counted in the algorithm – it’s a simple report of the links, nothing more.

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Yahoo Pipes unveiled

The general scope of “Yahoo Pipes” is the ability to combine RSS/feeds (or mash them together), and then manipulate the data in a way that’s useful for you or your website(s).  It’s basically an RSS masher & re-hasher.  The “pipes” name comes from the Unix pipes that let you combine commands (foreign to this writer).

What Is Pipes? Pipes is a hosted service that lets you remix feeds and create new data mashups in a visual programming environment. The name of the service pays tribute to Unix pipes, which let programmers do astonishingly clever things by making it easy to chain simple utilities together on the command line. Read the full story

Nice link from Yahoo Pipes btw… what, you couldn’t figure out how to use Mod Rewrite?