When you search your company’s name, products, or services on popular search engines like Google, where do you rank? If the answer isn’t “number one,” you’re missing out on a substantial base of potential customers who may become loyal buyers if they could only find your website.

Online shopping has become the primary buying option for millions of people around the world. More importantly, it has become the go-to option for people within a few miles of your business. SEO, or search engine optimization, focuses on making it easier for these people to find your website through the creation of original content containing keywords relative to your industry. An SEO company offers expertly-written content that educates, intrigues, and most importantly, drives more traffic to your website.

Local search SEO is a pillar of digital marketing, and you need to focus on your regional customer base before expanding out into the ether. There are over 645 million views of local pages every single week in the U.S., and driving some of these local searches to your site is imperative. Additionally, over 50% of local searches are performed on mobile devices, which makes the mobile optimization of your website just as important as increasing your search ranking. A great SEO company knows this and has a litany of tools at their disposal to not only create this content, but ensure that it can be viewed by all.

Mobile optimization segues into website design, and website consulting services are another key benefit of an SEO company. The user interface of your website needs to offer a certain level of simplicity to keep users on your page once they get there. By improving the aesthetic appeal of your site, web users will be inclined to poke around and see everything you have to offer. While often overlooked, this is one service of an SEO company that can make or break your brand reputation online.

Simply put, SEO can take your company to the next level. It was recently rated as the most effective lead generation tactic in the industry, with 34% of marketers calling it “very effective.” If the above benefits sound like something your website could use to attract more clicks, find a great SEO company and begin a new chapter of success for your business.