The importance of developing an effective website value proposition (VP)
Topics for today include -Solving Keyword Cannibalization; How Color Influences Site Visitors; Recreating the Linking Wheel via Methods Your Site’s Users are Already Using; 6 Tips for Writing Better Meta Descriptions; & How to Increase Landing Page Conversions
Heat Maps, Puppies and Landing Pages I received an offer
Google Analytics is very comprehensive when tracking visitor data, but its this same attribute that makes it very difficult to sort through the meaningless data and get right to the meat. I will use some screenshots and step by step instructions to help you get the most out of your visitor data. There are so many powerful options in Google Analytics that will allow you to dissect nearly every segment of your traffic, but it is a matter of learning the basics and familiarizing yourself with the available options.
If you counted on Microsoft’s Live Search” search engine to
Secrets on Creating Powerful Value Propositions for Your Website Arguably
What is Conversion Anyway? Conversion, when used in the context
Rebecca is a conversion analyst, based out of Phoenix, specializing in consulting with website owners on how to convert more of their visitors to customers. Get some free pointers from Rebecca on how to improve your site's conversion rate.
Nielson/NetRatings will no longer use Page Views as a metric for tracking website traffic and will now rely on how much time a visitor spends on a site as a more accurate measurement.
Study: Search Driving Offline Conversions for Local Service Businesses Like