Every search engine optimization strategy has to start somewhere. If you want to increase your website traffic, improve your page rankings, and gain more conversions, you need search engine optimization services to get the ball rolling. Here’s how you can start planning your attack in four simple steps.

Choose the Pages and Keywords You Want to Target

In today’s competitive digital market, it may not be possible to rank on every keyword or page related to your core business. Instead, focus on a few of the most important and unique offerings you can provide. What might a potential customer type into Google to find your site? Start with your strongest assets to improve your rankings overall.

Run a Competitive Analysis

As in any line of business, it’s crucial to understand what you’re up against in the SEO world. Imagine yourself as a customer and look to see which competitors come up first in search engine rankings for the keywords you’ve chosen to target. Remember that 70% to 80% of all users focus on organic results rather than paid advertisements, so ignore the sponsored suggestions at the top of the page.

Research and Development

After you’ve thought about how other businesses might be running their SEO, it’s time to take a look at your own. Do you have a relevant blog with appropriate keyword density? Is your business information straightforward? Are users engaging with your current content? Start setting achievable goals and outcomes for what you’d like to see improve.

Execution and Creation

Working with a search engine optimization service to implement your strategy will help you achieve your desired results. Setting your SEO strategy into motion is not the end, but the beginning of your ongoing efforts. It’s important to run regular analyses to see how your pages are ranking to learn what strategies are or aren’t working for your website.

The world of digital marketing is constantly evolving, which means that falling behind is not a good option. Get your SEO plan up and running with our search engine optimization services to make sure that you’re always one step ahead of the competition.

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