Digital marketing has come a long way from the annoying spam techniques and Nigerian prince email scams of yesteryear. These days, obtaining the services of an SEO company for small businesses is imperative, and these companies have a litany of techniques at their disposal to drastically improve your presence online.

The best SEO company will have copious amounts of experience in the most important aspects of digital marketing in 2015. Through a combination of mobile optimization, SEO services, and website design, your website can go from “good” to “outstanding,” attracting a massive amount of new traffic. Your business simply cannot prosper without these online sales, and finding the best SEO company possible is the only way to break through and reach a new plateau.

• Mobile optimization. If you haven’t noticed by now, everyone from infants to the elderly has a smartphone that they use for just about everything. One of the primary uses for smartphones in 2015 is online shopping, and mobile purchases are now outpacing sales on desktop computers. About 51% of consumers are more likely to purchase from a mobile-optimized site, and for good reason. Smartphone users don’t want to switch devices just to make a purchase, and a great SEO company can equip your site to handle this new demand and make the buying process flow seamlessly.

• Target your local demographic. The benefits of social media marketing have been championed for quite some time, and focusing on local sales is one of the best ways to grow your business quickly. Through a combination of search engine optimization and social media marketing, an SEO company can ensure that you get the lion’s share of local interest for your products and/or services. Approximately 70% of social media users in North America are connected to at least one local business, and you need to build a loyal following to establish a solid foundation of local connections and clients.

• Improve user interface. Website consulting services is often one of the most overlooked aspects of digital marketing, and if your website is difficult to use, all of your hard work in SEO and social media will be useless. Whether it be on a smartphone, tablet, or computer, your website should be easy-to-use and have a distinct user interface that sets it apart from the rest. Local search companies should work closely with businesses to create compelling digital content that will help them stand out, in addition to making it easy to access this content once a potential client reaches the site.

Find an SEO company that will focus on establishing local leads for your business and improving your presence online. Digital marketing will only continue to evolve, and finding SEO services that have experience to maneuver these changes is crucial in your company’s future success.