Most companies now understand the importance of SEO. Search engine optimization allows web users to find your website more easily than competitors by providing more relevant information to Google and other search engines. But because SEO has a certain amount of mystery — even experts don’t definitively know everything — there are a lot of misconceptions about how it works, as well as the best practices to use.
By using an experienced SEO company like MorePro to handle your search engine optimization strategy, you’ll be in excellent hands. Still, there’s quite a bit that some organizations continue to misunderstand about SEO services. Often, these SEO myths stop small business owners from making important investments in their digital marketing. To clear things up, here are three of the most common misconceptions pertaining to SEO.
At a certain point, you can stop your search engine optimization strategy
The truth is that SEO is an ever-evolving process. Google makes constant changes to its algorithm, which means there are always new challenges for our SEO firm to address. And just because you’ve finally gotten to that coveted page one ranking doesn’t mean you can sit back and relax. If you cease all SEO efforts, you won’t keep that position for very long! Google likes to see fresh content and new traffic on websites. Once you’ve achieved a ranking for a certain keyword, you’ll want to focus your efforts on those harder-to-obtain rankings. There are always more keywords to hone in on.
Search engine optimization strategy results are immediate
Some companies believe that if an SEO consultant is doing their job correctly, they’ll start seeing results immediately. But in actuality, you want it to take a bit of time. If you start getting a suspiciously high amount of web traffic to your site very suddenly, Google is likely to think that something is amiss (and it’d probably be right!). Of course, you don’t want to wait to optimize your site and content, but building organic links and traffic is a process. Think of your results in the long term, rather than seeing a huge difference right away. Ideally, you want to see a gradual slope, rather than a sharp peak.
Keywords and links are the only components that matter
Yes, keywords and links do play an important role in how effective your SEO is, but they certainly aren’t everything. You might start to see immediate results by using keyword stuffing, but Google will catch on pretty quickly and will penalize your site as a result. The same goes for spammy backlinks. It’s far better to focus on creating original, high-quality content and then integrate keywords and links in a strategic way. In fact, 75% of marketers with SEO campaigns say they focus on content creation. Arguably, it’s one of the most important factors of SEO, so you should make it a priority.
If you don’t yet have a comprehensive SEO strategy or you feel the one you currently have in place just isn’t cutting it, MorePro Marketing can help. For more info, contact us today!