Do you feel like your PPC advertising campaigns are hemorrhaging money each and every month? Are your pay-per-click ads getting clicks but converting horribly? Are your ads getting impressions but no clicks? It might be time to have a professional agency take a look at your paid search accounts & review their performance.
Time to Audit Your Pay-Per-Click Advertising Accounts?
If you are not familiar with terms such as “Max CPC bid” or “negative keywords” you are a perfect candidate for a PPC audit. Even if you are a seasoned veteran when it comes to managing your paid search campaigns, it can’t hurt to have another set of eyes on the account, ensuring that you get the maximum ROI on your PPC spending.
Getting the Right PPC Visitors
It is important to understand exactly where your potential visitors are in the buying cycle and which PPC keywords are going to trigger the most ROI from these visitors. MorePro’s pay-per-click audit will cover look into your keyword strategies, bids, and much more.
MorePro’s PPC Auditing Process
Search Click Query Analysis – Reducing your spend on irrelevant keywords.MorePro Marketing will comprehensively analyze your PPC accounts on the following levels:
- Keyword Match Types – PPC sites are setup to make money; we help you make sure your budget is being on keywords you actually want.
- Keyword & Ad Conversion – Increase focus on performing elements; decrease focus on those that are underperforming.
- Keyword Siloing – Identifying if you’re targeting too many keywords per Campaign or Ad Group.
- Ad Copy & Landing Pages – Ensuring that these elements, along w/ the keywords, are in sync w/ each other.
- Budget & Bid Congruency – Review of your current settings & bid amounts to see if you’re receiving the best ROI for your budget.
Choose an Experienced Pay-Per-Click Optimization Company
MorePro Marketing has over a decade of experience in auditing and managing paid search accounts, ensuring that you will see improvements in your paid search campaigns.
Stop blindly spending money for traffic that doesn’t convert. Let MorePro Marketing audit your PPC account and start getting more qualified site traffic today!