How to Recover After Taking a Beating from Panda 4.1

If you've seen your traffic suddenly slow down and your web ranking drop over the last few weeks, it could because Google recently launched its latest set of algorithm updates. Penguin 3.0 went live on October 17, laying waste to a full 1% of all … [Read more...]

Why Any Small Business Can Benefit From Local SEO

The whole concept behind SEO (search engine optimization) comes down to a few main factors: creating links, increasing keyword rankings, and providing search engines (mostly just Google) with information and content on webpages that will convince the … [Read more...]

Three Easy Ways to Rejuvenate a Tired SEO Campaign

Search engine optimization strategies are something that almost necessarily need to be ever-changing since they must align with the current best practices. SEO is an evolving business, but since it also requires constant attention and maintenance … [Read more...]

Three Tips For Creating the Best Local Search Optimization Plan

For small businesses looking to create an effective online marketing plan, understanding the importance of local search optimization -- and being able to optimize your website for local search engine results lists -- is absolutely essential. Although … [Read more...]

A Post-Pigeon Refresher: Evaluating Your Local SEO Tactics

When it comes to Google algorithm updates, even the most amateur SEO is familiar with Panda and Penguin. Search engine optimization strategies have traditionally focused on link building and quality content, but small business owners should know that … [Read more...]

Why Mobile Optimization is the Most Important Thing You Can Do for Your Company Website

Change in the world of search engine optimization is a constant. Google, the dominant player in the search engine sphere with control of 65 to 70% of the market, regularly puts out new updates to the search algorithm that makes its service so … [Read more...]

Two Essential Internet Marketing Strategies Your Business Needs to Be Doing

There is a reason that there is so much emphasis these days on internet marketing, and it's because it works. Having a quality website is essential, of course, but that alone really isn't going to cut it anymore. Once you've gotten a well-designed … [Read more...]

Your Local SEO Might Be Getting Derailed By This One Thing

We all know now that search engine optimization -- affectionately known as SEO in the internet marketing world -- is one of the most important parts of any advertising campaign. All SEO is, is a series of practices that help websites rank more highly … [Read more...]

Why Your Website Needs to Go Mobile

Online marketing is not a one-time effort, nor is it a simple, single strategy. Marketing online takes a number of different approaches and efforts that need constant maintenance for them to be as effective as possible. Aside from search engine … [Read more...]

How Social and Mobile Figure in SEO

Since the internet changed the game of marketing, search engine optimization has been at the forefront of businesses' advertising efforts, and for good reason. Almost all online experiences -- 93% of them -- start with a search engine, and you want … [Read more...]